This morning I was asked a great question in regards to marketing in the form of paid meta ads for an RV Dealership:

“Are you able to run these with a geo-fencing campaign as well?”

The short answer: yes. The longer answer: let me show you exactly how this works and how RV, marine, and powersports dealerships can use it to grow sales, increase foot traffic, and dominate their local market.

Real-World Example: Family RV Association at the Hershey RV Show

Right now, our team at Shorelooksnice is running a campaign for Family RV Association at the Hershey RV Show.

They’ve got a booth at the event, staffed by their team and an amazing group of volunteers (seriously, we’re so grateful for them). Together, they’re meeting RVers face-to-face and sharing the incredible benefits of membership.

Here are just a few of the benefits they promote (and that we spotlight in ads):

• Tire savings that are substantial and save RV owners real money.
• Discounts at campgrounds to make traveling more affordable.
• Roadside assistance at a fraction of typical costs.
• Medical assist program that ensures your family, pets, and rig get home safely if anything unexpected happens.
• Rallies and conventions that are massive, well-run, and full of value for members.

It’s no surprise Family RV Association is the largest nonprofit organization in the RV industry.

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How We Used Geo-Targeting with Meta Ads

For this social media marketing ad campaign, we set up Meta ads (Facebook, Instagram, and Threads) with geo-fencing around the Hershey RV Show.

Here’s how we structured it:

• 1-mile radius around the convention center (capturing attendees at the show).
• Expanded to 2 miles to include the campground, dry camping, and hotels where attendees were staying.

This strategy allows us to reach people whether they’re on the show floor, at their hotel, or relaxing at their RV campsite.

Our ad messaging is simple: “We’re here at the Hershey RV Show—stop by our booth, we’d love to meet you (and we’ve got something to give you).”

Instead of waiting for attendees to stumble on the booth, we meet them digitally wherever they are, ensuring maximum visibility and booth traffic.

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Creative Ad Examples That Work

Geo-fencing is powerful, but creative content is what makes people stop and pay attention. Here’s what we did:

• The Team Ad – Our team in a video had a fun theme of flies buzzing around (because we were giving away fly swatters). In the clip, one of the ladies even jokingly swats at a teammate. Lighthearted, quirky, and memorable.
• Gill the Dog Ad – Our booth buddy Gill the dog literally waves at the camera (hello and goodbye). I voiced over the video with: “Stop by and say hi to Gill the dog.” People love dogs, and this ad outperformed expectations because it was fun, authentic, and created an instant connection.

These kinds of ads don’t just make people laugh—they create brand familiarity. When someone sees the booth after watching Gil wave or chuckling at the fly swatter gag, they’re much more likely to stop and engage.

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Why RV, Marine, and Powersports Dealerships Should Use Geo-Fencing

The Hershey RV Show is just one example. But this strategy works across the board. If you’re in the RV, marine, or powersports industry, here are a few powerful ways you can use geo-fenced Meta ads:

• All Dealerships – Put a couple mile geo-fence up so that when anyone enters that radius and gets served the ad they’ll be invited to spontaneously pop on into your dealership and can be there within just 2 minutes!
• RV Dealerships – Target competitor RV shows with ads that say: “Before you buy, shop with us—here’s why.” You’re reaching buyers at the exact moment they’re in the market.
• Marine Dealerships – During a local boat show, target attendees with ads like: “Thinking about buying at the show? Compare our exclusive boat deals before you sign.”
• Powersports Dealerships – Target motorcycle rallies, ATV expos, or snowmobile shows with irresistible offers that bring buyers to your store.
• Campgrounds & RV Resorts – Instead of (or in addition to) having a booth, run ads around an RV show saying: “Hey, we know you’re here for the RV show—book your stay with us and unlock a special show discount.”

The bottom line? If your ideal customers are gathering in one spot, geo-fencing puts your brand in their pocket.

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The Key to Results: Creativity + Strategy

The more creative—and yes, sometimes a little bold—you can be with your messaging, the stronger your results will be. Geo-fencing isn’t just about location—it’s about timing, relevance, and standing out with ads that people actually remember.

When paired with the right strategy, RV, marine, and powersports dealerships can:

• Drive more qualified leads, web and foot traffic.
• Outshine competitors at events.
• Increase showroom and booth traffic.
• Build long-term brand awareness.

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Ready to Grow Your Dealership with Geo-Fencing Ads?

At Shorelooksnice, we specialize in helping RV, marine, and powersports dealerships grow through social media marketing, paid ads, ai marketing, seo and blogging.

If you’ve got a show, expo, or event coming up—or you simply want to dominate your local market with smart digital strategy—let’s talk about how geo-fencing and creative ad campaigns can help you hit your goals.

— Eric Hannan
Shorelooksnice