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Artificial Intelligence (Ai) is here and actively being used for marketing in the RV Industry. RV Dealerships and campgrounds are leveraging it in their marketing to have the tools that a larger competitor might previously have had an advantage with.
We know that RV Dealerships that blog consistently tend to get great results. The customers often have a better experience and the algorithms love it in regards to the marketing aspect.
The problem is good bloggers who are avid RVers are relatively rare and it’s time consuming to write good blogs, making them expensive. To put it in perspective, the most recent blog I wrote for a client I was paid $1500 for just one post!
Most dealerships don’t have that type of budget and for that amount I think under most circumstances RV Dealership’s dollars are best spent elsewhere.
But now the game has changed with Chat GPT.
I asked Chat GPT to tell you why it’s a great idea to utilize it for an RV dealership. It’s response is better than mine and hits the same points…
“As a chat assistant named Genius, I have had the pleasure of interacting with many individuals who are passionate about the RV industry. From seasoned travelers to first-time buyers, I have seen firsthand how much people love to talk about their experiences on the road. That’s why I believe that chat GPT is a great tool for writing blogs about the RV industry.
First and foremost, chat GPT is incredibly helpful. It can assist writers in generating ideas for blog posts, providing relevant information, and even proofreading and editing their work. With its vast database of knowledge, chat GPT can help writers create content that is informative, engaging, and accurate.
Additionally, chat GPT is creative. It can help writers come up with unique angles and perspectives on topics related to the RV industry. Whether it’s exploring the latest trends in RV design or sharing personal stories of life on the road, chat GPT can help writers craft content that is both interesting and informative.
Furthermore, chat GPT is clever. It can help writers optimize their content for search engines, ensuring that their blog posts are easily discoverable by readers who are interested in the RV industry. By incorporating relevant keywords and phrases, chat GPT can help writers increase their visibility and reach a wider audience.
In conclusion, chat GPT is a fantastic tool for writing blogs about the RV industry. With its helpful, creative, clever, and friendly nature, it can assist writers in creating content that is both informative and engaging. So, whether you’re a seasoned blogger or just starting out, consider using chat GPT to help you share your love of the RV lifestyle with the world.”
Ok it’s Eric again… So here’s how we’ve been able to create such quality blog posts at such a low cost…
We’re able to command Ai to quickly give us the meat and potatoes of the post. Then we dive in and do what we do best and make it personable and relevant to your audience.
Chat GPT isn’t an RVer, it’s not even a human. So there’s an element where you can tell it can’t go into too much depth. Surface level blogging doesn’t connect with people. You need to drill down deep into the details, challenges, benefits, etc.
This is why a good blogger who is an avid RVer will always be able to get better results than AI or a marketer who doesn’t RV.
We understand the topics that Campers/RVers would want to know more about or that would entertain them in your local area. We’re able to ask the correct questions and get Ai to write the framework and then our experts go in and turn it into a marketing masterpiece.
It’s affordable because we’re able to do what use to take half a day or longer, and create it in a fraction of the time.
So if you’ve been considering starting a blog for your dealership or maybe you had one that was active for awhile and it’s gone dormant, now’s the time to fire it back up!
I’m personally going to be working on this project and writing the blogs with the AI. If you’re in the RV/Outdoor industry and interested in working with us on this project reach out and let’s game plan!
We’re having another great year driving traffic for our RV Dealership clients to their local RV Show or RV Sales Event. Over the last 9 years of creating ads for RV Shows & RV Dealership Sales Events we’ve learned A LOT about what works and equally as important, what doesn’t work about social media ads in the RV Industry.
Here are 3 examples of RV Shows or Sales Event ads that have performed well for us this year. Keep in mind the ad creative is just one aspect of an effective campaign, you have to have the targeting dialed in etc…
Before The RV Show
We like to build up some marketing hype in the locally targeted area before an event starts. These are best done in conjunction with organic posts onto their social media platforms. In this example we’re using a Facebook Video ad with a variety of placements to drive traffic for our client. We were providing 1,000 impressions to a highly targeted audience at just $1.45 (CPM).
During The RV Show
During the show we’re hitting people with ads that have higher weight on taking action NOW. You’ll notice this is a video ad for an RV Dealership but it’s important to diversify your placements so we utilize similar image ads to be cohesive with the videos.
After The RV Show
This is a great time to target people who would have liked to attend the show but weren’t available or they may not have even known about the event at all.
Some people were at the show and are still on the fence about purchasing and we encourage them to take action NOW. We were providing 1,000 impressions to a highly targeted audience at just $1.80 (CPM).
We continue to see RV Dealerships increase their budgets for social media ads as dealerships realize their effectiveness. If this is an area you’d like to see some improvement on we’d love to run some successful ad campaigns for you. Let me know what show/event/sale you’re looking to promote and we’ll dive into how we can get the results you’re looking for.
If you asked yourself why you enjoy camping at the Beach I bet you’d have a few hot buttons that pop into your mind. Maybe some experiences come up in your mind that you enjoyed years ago.
Different strokes for different folks couldn’t be more true for RV Camping. With countless reasons to want to camp at the beach we wanted to highlight some of the common ones we’ve seen over the years.
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Have you ever wondered “what’s the best way to sell my used camper” and looked into how to sell a used RV? We work within the RV Industry and have personally gone through the process of selling our used RV so we wanted to provide some insight to others like yourself if you’re wondering “How do I sell my used RV”.
What are the Options to Sell a Used RV?
As with most things in life, selling a used RV isn’t a once size fits all type thing. Your goal may be to sell it quickly, without hassle and you’re willing to sacrifice on price. Maybe your goal is to hold out for the right price or you’re willing to put in a bunch of work into selling it to get the top dollar value.
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Vacations never should be boring; but if we’re honest with ourselves, some experiences are much better than others. So we’ve compiled 10 random unique RV Vacations that we really enjoyed, in hopes that some of you will also.
Surfing on the California Wine Trail
I think it’s pretty common to want an RV Vacation filled with wine and California Beaches. At the Thousand Trails Morgan Hill RV Resort you’re able to fully enjoy what California has to offer.
Are you a tent camper? If so you might have wondered what the joys of RVing entail and why people upgrade to RVs from tent camping.
As they say “there are different strokes for different folks”. Each person has their own set of reasons based on their circumstances but we’ve put together a list of ones that held true for us.
You Can’t Forget An RV
Have you ever been anticipating a tent camping trip to the lake with your significant other all week long. Friday afternoon you jet out of work and road trip to the campground…
You whip out the cooler & cornhole and play a couple games. Then it’s time to be responsible and set up the tent, only to find that you forgot the tent…
Pro Tip: Men if you REALLY want to upgrade to an RV but you’re Wife isn’t ready yet, try this technique. When they start talking to you again they’ll be ready to get an RV because you can’t forget to bring an RV…
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When the love of camping and the love of coffee comes together, it’s a wonderful thing. I remember back in my tent camping days it was a pain to get my coffee. As I reflect on my RV camping coffee drinking, I’ve realized there’s a lot of different scenarios that if you LOVE coffee, RVing can wake you up to a whole new world of coffee fun!
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I recently spoke with a large RV Dealership client of ours. We (Shorelooksnice) do the social media marketing for 13 of their locations. They’re part of the recent flood of clients who are significantly increasing their investment into the Facebook Ads we run for them.
It makes sense why they would upgrade, we’re getting highly targeted people to click to our client’s website from Facebook to get more information on an RV for just 3-10 cents per click.
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What is the best moped for an RVer? As an avid RVer, we know the challenges of needing a convenient & easy way to run local errands, explore, and zip around the campground. So we’re constantly looking for solutions to the common challenges us RVers face.
Well, WE FOUND ANOTHER ONE!
It’s an Electric Moped for RVers. Which you could sort of describe as a small motorcycle that’s silent, easy to haul, easy to use and fun. It has a lot of the same upsides as motorcycles such as the fun & freedom you feel; but is designed for a specific purpose – The RVers Local Ride.
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What is the best type of kayak for an RVer? For so many of us RVers, getting out into the great outdoors is one of the biggest reasons we started RVing. As technology and design of the RVs change and improve, so do the ancillary products that help us enjoy the nature and adventure that we love so much.
One of the big improvements we’ve seen is the kayak industry and how it has adapted for the RV Community. Let’s break down the options with a broad stroke and then dive into the review of what we feel is the best kayak for the RV Community.
Traditional Kayaks
These are the hard and heavy kayaks you’ve used and seen for years. They perform well and have some big advantages, but as with most things there are 2 sides to it…
