What social media channels/platforms should I be on as an RV, Marine or Powersport Dealership?

The general rule is you want to be where your customers eyes and ears are. The challenge is they are on all of these social media platforms and you have limited time/resources.

Which social media platform is best for RV, Marine or Powersport Dealerships?

We will answer that very important question in this blog post. First let’s breakdown an overview of each platform and ways dealerships can be successful on each platform.

You’ll notice I’m sharing a link to Shorelooksnice for each platform so you can get an idea of what that platform is like if there is one you’re unfamiliar with (this also helps me with SEO).

Facebook Marketing for RV, Marine and Powersport Dealerships

Facebook is a powerful marketing tool for RV dealerships, allowing you to target specific demographics and showcase their inventory to a vast audience. By leveraging Facebook’s advanced advertising capabilities, RV dealerships can create targeted campaigns that drive traffic to their website, get live leads, and ultimately boost sales.

With features like Facebook Lead Ads and retargeting, dealerships can capture potential buyers’ information and nurture them through the sales funnel. By utilizing Facebook effectively, RV dealerships can reach new customers, build relationships, and drive conversions, making it an essential platform for any comprehensive marketing strategy.

https://www.facebook.com/shorelooksnice

Instagram Marketing for RV, Marine and Powersport Dealerships

Instagram is a visually-driven platform that enables RV dealerships to showcase their products in a lifestyle-oriented way, captivating potential buyers and driving sales. By leveraging Instagram’s features like high-quality visuals, Stories, and Reels, RV dealerships can create engaging content that highlights the features and benefits of their RVs, marine vessels, or powersports vehicles.

With Instagram’s content now being indexed by Google, RV dealerships can leverage this platform to dominate local SEO. I wrote a blog post about this recently and you can read it Here.

By optimizing their Instagram profiles and posts with relevant keywords, hashtags, and location tags, dealerships can increase their online visibility and attract potential customers searching for RV-related products and services in their area. This presents a significant opportunity for RV dealerships to boost their local search rankings, drive more traffic to their website, and ultimately increase sales and revenue. By incorporating Instagram into their local SEO strategy, RV dealerships can stay ahead of the competition and reach a wider audience.

https://www.instagram.com/shorelooksnice

Pinterest Marketing for RV, Marine and Powersport Dealerships

Pinterest is a visual discovery platform that enables RV dealerships, marine dealerships, and powersports dealerships to showcase their products and inspire potential buyers. By creating boards and pinning high-quality images and videos of their RVs, boats, or powersports vehicles, dealerships can attract enthusiasts and shoppers who are actively researching and planning their next purchase. With Pinterest’s shopping ads and product pins, dealerships can drive traffic to their website and increase conversions. Additionally,

Pinterest’s evergreen content nature allows dealerships to continue to reap the benefits of their pinned content long after it’s been posted, providing a long-term return on investment and making it an essential platform for dealerships looking to reach and engage with their target audience.

Youtube Marketing for RV, Marine and Powersport Dealerships

YouTube is a powerful video marketing platform that allows RV dealerships, marine dealerships, and powersports dealerships to connect with potential buyers through product demos, walkarounds, and testimonials. By creating high-quality, informative, and engaging video content, dealerships can establish themselves as industry authorities and build trust with their target audience. With YouTube’s vast reach and search engine optimization capabilities, dealerships can increase their online visibility, drive website traffic, and generate leads.

YouTube’s video content can be used to showcase dealership events, provide maintenance tutorials, and offer customer support, further enhancing the customer experience and driving sales for RV resorts, campgrounds, and dealerships alike.

https://www.youtube.com/Shorelooksnice

Linkedin Marketing for RV, Marine and Powersport Dealerships

LinkedIn is a professional networking platform that enables RV dealerships, marine dealerships, and powersports dealerships to establish thought leadership, build relationships, and generate leads with industry professionals, fleet buyers, and decision-makers. By publishing insightful articles, sharing industry news, and participating in relevant groups, dealerships can showcase their expertise and build credibility with their target audience. With LinkedIn’s sponsored content and targeted advertising capabilities, dealerships can reach key influencers, drive website traffic, and convert leads into sales, making it an essential platform for B2B marketing and dealership growth.

Additionally, LinkedIn’s analytics provide valuable insights into audience engagement, enabling dealerships to refine their marketing strategies and optimize their content for maximum impact.

https://www.linkedin.com/in/eric-hannan

Tiktok Marketing for RV, Marine and Powersport Dealerships

TikTok is a rapidly growing social media platform that allows RV dealerships, marine dealerships, and powersports dealerships to showcase their products and connect with a younger, enthusiastic audience through short-form, engaging videos. By leveraging TikTok’s creative features, such as filters, hashtags, and music, dealerships can produce entertaining and informative content that highlights the features and benefits of their RVs, boats, or powersports vehicles.

With TikTok’s vast reach and hashtag-driven discoverability, dealerships can increase brand awareness, drive website traffic, and generate leads, ultimately translating to increased sales and revenue growth. By tapping into TikTok’s creative community and utilizing its advertising capabilities, dealerships can reach new customers, build brand personality, and stay ahead of the competition in the RV, marine, and powersports industries.

@shorelooksnice

X Marketing for RV, Marine and Powersport Dealerships

X marketing for RV dealerships, marine dealerships, and powersport dealerships offers a unique opportunity to connect with customers in real-time, share quick updates, and build brand awareness. With its character limit and hashtag-driven conversations, X enables dealerships to engage with potential customers, respond to industry trends, and share promotions.

By utilizing X Ads, dealerships can amplify their reach, drive website traffic, and generate leads. Effective X marketing strategies for dealerships include creating engaging posts, participating in relevant conversations, and leveraging trending topics to build relationships with customers and industry influencers.

Campgrounds and RV resorts can also benefit from X marketing by sharing updates on events, promotions, and amenities to attract visitors and increase bookings.

Blog Marketing for RV, Marine and Powersport Dealerships

I have taken blogging very serious and over the past decade have created thousands of blogs within the RV Industry. I blogged for our travel blog at Shorelooksnice, RV Dealerships, Campgrounds and Manufacturers.

It has brought my business hundreds of thousands of dollars.

If you google “RV Dealership Social Media” or most text variations of that, Shorelooksnice will usually come up in the first organic (non-paid ad) in your google search. Blogging is powerful and has brought in hundreds of thousands of dollars to my business. More importantly it has allowed me to consistently grow my business and do the same for my clients.

Blogging is a strategy that enables RV dealerships, marine dealerships, and powersports dealerships to establish thought leadership, build trust, and drive sales by creating informative and engaging content that resonates with their target audience.

By publishing articles on topics such as product reviews, industry trends, and maintenance tips, dealerships can attract potential buyers, increase website traffic, and generate leads.

With optimized blog posts that incorporate relevant keywords and phrases, dealerships can improve their search engine rankings, increase online visibility, and drive organic traffic to their website, ultimately translating to increased sales and revenue growth for RV resorts, campgrounds, and dealerships alike.

https://shorelooksnice.com/our-adventures

Which social media marketing platform is best for RV, Marine and Powersport Dealerships?

The answer to this question is, ALL OF THEM can help grow the sales at your dealership!

You want them all built out and then as much as you can (leverage technology when possible) cross promote on multiple platforms. This allows your dealership to not only be found by users of each social media platform but also by search engines.

We all have limited time so once you have all the channels built out, you’ll want to figure out which channels you want to be good at. The social media platforms your RV, Marine or Powersport Dealership chooses matters to a point, but if you’re good at a specific platform, they all can be fruitful.

I’ve seen dealerships crush it with all platforms. There are some that spend a lot of resources on Meta Ads (this is the most popular channel) and some that are still focusing on creating pins on Pinterest.

Generally speaking, I’d say that Meta Marketing (Facebook and Instagram) are a good place to start. It’s easy to use, our target audience is on the platform and Meta Ads are extremely effective at driving traffic and leads.

If you’d like to know more about Meta Ads, click here to check out my recent case study where I studied thousands of Meta Ads (Facebook Ads and Instagram Ads) for RV Dealerships.

Click Here to learn more about Shorelooksnice Marketing and how we help dealerships increase their sales.