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Artificial Intelligence (Ai) is here and actively being used for marketing in the RV Industry. RV Dealerships and campgrounds are leveraging it in their marketing to have the tools that a larger competitor might previously have had an advantage with. We know that RV Dealerships that blog consistently tend to get great results. The customers often have a better experience and the algorithms love it in regards to the marketing aspect. The… Read More
We absolutely LOVE the Tampa/Clearwater/St Pete Beach area. The beaches are absolutely gorgeous, the sand is soft and cool to the touch, and there are incredible restaurants on the water (we mean INCREDIBLE). Many years ago I lived in Tampa for a year so it has a soft spot in my heart and I know the area VERY WELL. It was the first place I moved outside of Minnesota and I wanted… Read More
SPOILER ALERT: I had an in depth conversation with my Facebook (FB) Rep and we have real answers to this big challenge for RV Dealerships. You may have heard about the new Facebook Algorithm Change. I have to admit that I’m part of the problem…
Big shifts in society pose big challenges for RV Dealerships to adapt so they stay in front of their potential customers. It’s no secret that we’re going through a MASSIVE change in our society on how people consume things. The mobile revolution is upon us. We want to consume what we want, when we want it. I’ve spoken to hundreds of Dealership owners, GMs and Marketing Managers and it’s overwhelming how rapid… Read More
I speak with a lot of RV Dealership owners and General Managers (GM) that tell me they haven’t taken social media marketing very serious cause they don’t understand it. They’re frustrated because they’re seeing diminishing returns on traditional marketing channels and they keep hearing about how effective Social Media is, but they don’t “get it”. I have heard an equal amount of people that tell me they’re frustrated cause they’re already “doing”… Read More
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