Watch the video above (9-minute breakdown) — I unpack these two questions, give examples, and show how a good answer proves the marketer understands modern Meta Ads (Andromeda + AIO) and buyer psychology for RV, marine, and powersports shoppers.

If you’re short on time, here’s the short version: if the marketer can’t answer question #1, stop the conversation. If they can answer it — then ask question #2 and listen for specificity.

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Question 1 — “What have you done to adapt to Andromeda?”

Meta’s Andromeda (its AI-driven ad delivery and ranking engine) changed the game. Targeting isn’t just about ad sets and audiences any more — creative, creative data, and structured testing now drive who sees your ad and when. A pro will explain concrete changes they’ve made: creative diversification (2–5 creative variants per unit), metadata & caption structure tuned for intent, AIO-friendly campaign architecture, and measurement changes that protect performance.

Red flag: “We still use the same ad sets and hashtag lists.”
Good sign: Specific case examples, creative testing cadence, and mention of how they changed targeting and are using more creatives to work with Andromeda’s learning system.

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Question 2 — “Here’s a unit — how would you target and build an ad for that exact unit?”

This is the practical test. Give them a random unit on your lot and ask for the ad breakdown. The right answer includes:

• Audience profile (very specific persona — e.g., “empty-nester golfers, 55–65, tow-capable SUV or truck, lives within 200 miles of top courses”),
• Creative direction (benefit-first, lifestyle hook — not just “feature list”),

They should be able to explain why each creative variant appeals to that persona — not just list features. For example: a fifth wheel’s large windows aren’t just a feature; they create the benefit of panoramic sunsets and nature views — craft creative ads that shows the person inside the unit looking out at a scenic golf course or forest, add a playful hook (like “Spot Bigfoot from the living room?”) to grab attention, then move to a benefit-driven CTA (“Book a demo and see the view yourself”).

Red flag: Generic answers like “we’ll boost the post and use interest targeting.”
Good sign: A detailed persona, benefit-led creative ideas, channel choices, and measurable goals.

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Why these two questions matter for RV, Marine & Powersports Dealerships

• Andromeda requires creative-first strategy. Old-school one-photo-per-unit posts don’t compete with AI-driven placement decisions. You need multi-creative experiments that highlight benefits and lifestyles, not specs.

• Unit-specific targeting wins. One tailored ad for a golf-loving couple will outperform a generic unit ad every time because it matches the buyer’s intent and lifestyle.
• You’ll stop burning ad spend. If your agency can’t explain these things, they’re guessing — and your CPC/CPL will reflect it. If you want ballpark efficiency, send me a message — I can show examples of traffic ads and lead ads hitting competitive CPAs and CPLs for dealerships.

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What performance should you expect?

If your ads are not hitting efficient benchmarks (low traffic CPCs and CPLs that turn into appointments), you need a change. If you’re not getting leads like the one below, you need a change.

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Options: Done-for-You or Coaching

• DFY Meta Ads for dealers: I build the creative variants, set up AIO-friendly campaigns (Andromeda-aware), and optimize for leads & appointments. All you do is sit back and let the online traffic flow in and work the leads that come in to you.
• Consulting / Training: In a few hours I’ll walk your in house marketing team through the exact process — telling them how to create high performing ads, showing them, letting them try and then coaching them through it so that at the end of our session, they’re able to consistently create high performing ads. It doesn’t take long to create great ads, it took a long time for me to figure out how to consistently do it. I can save you that time.

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Ready to stop guessing and hire a marketer who actually knows modern dealership ads?

If the marketer you’re talking to can’t satisfactorily answer “What have you done to adapt to Andromeda?” — discount them immediately. If they can answer that and then produce a crisp, specific unit-level ad plan for question #2, you’re looking at someone who understands what it takes to turn clicks into showroom visits and sales.

Click Here to learn more about what we do for Dealerships to increase sales with paid ads.

Contact me (Eric Hannan) at Shorelooksnice to book a quick audit, a consulting session that gets you real results, or to hire me to do the ads for you (that’s what most dealerships do). Message me now to schedule.

Oh, and make sure you ask me the 2 questions when we speak to make sure I pass the test!

Happy Camping

Eric Hannan – Shorelooksnice

Eric@shorelooksnice.com

763-807-9537