Moix RV, an established Arkansas dealership, uses football-themed ads in its marketing but may lack connection with true RV buyers. The review highlights the importance of targeting specific buyer motivations rather...
Would you rather buy a camper from a dealership that says it’s trustworthy or one that shows you why you can trust it? That distinction is one of the biggest opportunities...
Bama RV is doing something a lot of RV dealerships struggle with: consistently creating social media content. But is their Facebook advertising making the most of that effort? In my latest...
What happens when an RV dealership has approximately 150 aged units but only a handful of Facebook ads promoting its inventory? That’s one of the questions I explore in my latest...
This article highlights the importance of targeted Facebook advertising for RV dealerships. It critiques Johnson RV Center's approach, emphasizing the need to connect ads with potential buyers' interests rather than merely...
The article discusses common mistakes RV dealerships make in Facebook advertising, emphasizing the importance of focusing on customer needs rather than simply showcasing inventory. It advocates for creating ads that highlight...
Many RV, marine, and powersports dealerships underperform in Facebook ads due to poor strategy and misaligned messaging. The author, with over 13 years in RV marketing, emphasizes using creative-focused ads that...
Many RV, marine, and powersport dealerships struggle with effective Meta advertising due to untrained personnel lacking time, tools, and experience. As a result, their ads often resemble competitors' generic campaigns, leading...
About six years ago, the founder of Tucktec Folding Kayaks reached out to me — back when he was still hand-building each kayak out of his garage. Folding kayaks weren’t even...
Watch the video above (9-minute breakdown) — I unpack these two questions, give examples, and show how a good answer proves the marketer understands modern Meta Ads (Andromeda + AIO) and...
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