Dealerships: Give Your Team The Tools To Write Meta Ads That Actually Sell — 2-Hour Workshop + 3 Months Coaching
The Real Problem: Your Team Doesn’t Have the Time, Tools, or Training to Win on Meta.
Most RV, marine, and powersport dealerships already have someone “in charge of marketing.” Maybe it’s a sales manager, an owner’s son or daughter, or a busy Internet manager who’s also juggling the website, inventory photos, events, and email. They’re smart, they care about the dealership, and they’re trying their best—but nobody has actually trained them how to build high-performing Meta ads for dealerships in today’s Andromeda world (Meta’s recent big algorithm update).
That’s the painful truth:
- They don’t have the time to stay current on Meta’s constant changes, much less test and optimize like a full-time specialist.
- They don’t have the tools or proven frameworks to consistently create benefit-rich, lifestyle-focused ads that convert clicks into leads and leads into sales.
- They don’t have the experience of writing thousands of ads and seeing what actually works across dozens of RV, marine, and powersport dealerships.
So what happens?
You end up with the same pattern I see over and over:
🚫 Generic “here’s a unit and a price” ads that look just like every competitor.
🚫 Boosted posts instead of properly structured campaigns.
🚫 Weak targeting that wastes budget on the wrong shoppers.
🚫 Inconsistent leads that make it feel like “Facebook just doesn’t work for us.”
It’s not that Meta ads “don’t work for dealerships.” It’s that your internal person has never been given the playbook to do it at a professional level. They’re often guessing. They’re copying whatever they see in their newsfeed. They’re hoping something hits.
That’s one of the reasons 74% of the ads for Dealerships are a waste of marketing dollars.
My Meta Ad Training for dealerships is designed to fix that gap.
In just one focused 2-hour session, I give your team the exact tools, processes, and psychology I use when I write Facebook ads for RV, marine, and powersport clients. We walk through how to:
- Think like a pro media buyer, not a “post booster.”
- Use Andromeda the right way so your creative does the heavy lifting.
- Turn your inventory into benefit-driven, lifestyle-focused ads that attract the right buyers.
- Build traffic and lead campaigns that consistently generate live conversations and sales opportunities.
If you’re already paying someone internally to “handle the marketing,” this training is the missing piece that can turn them from a stressed-out generalist into a dangerous weapon for your dealership—equipped to create winning Meta ads over and over again, without guessing and without burning through your ad budget.
What your dealership needs is: a team that writes benefit-driven, lifestyle-based Meta ads with pinpoint targeting — ads that speak to real buyers, create live Messenger conversations, and drive showroom appointments. That’s exactly what I teach dealers to do.
Why train your internal team (instead of outsourcing forever)?
- Control & speed. Your team is onsite, understands inventory, and can react faster than any outside vendor.
- Lower long-term cost. Spend once on training and reap compounding value from every ad they write after.
- Better alignment with sales. Trained staff write ads that match how your sales team sells, reducing friction and improving close rates.
- Cultural advantage. When your people can out-create the competition, you own the local market.
The Program — What You Get (hands-on training)
Two hours — live, recorded, and laser-practical
This isn’t theory. It’s a hands-on, step-by-step workshop where I give your person the exact playbook I’ve used to write thousands of Meta ads for dealerships.
What happens in the session:
- Tell: I explain the psychology that gets people to stop scrolling — headline formulas, emotional hooks, and benefit-first messaging.
- Show: I demonstrate live on a real unit (your inventory or a sample) — creative breakdown, copy structure, and video/caption best practices.
- Do: They write their ad while I watch — we test copy, tweak images/video ideas, and set up the ad creative.
- Coach: I coach them in real time while they build — teaching targeting, placements, and how to feed creative into Meta for Andromeda/AIO optimization.
I record the whole session. They get the recording to reference step by step instructions anytime while creating future ads.
What I’ll teach them (the exact, repeatable skills)
- Ad Psychology: Benefit sells — features inform. Learn the emotional triggers that move RV, marine, and powersports buyers.
- Creative recipes: 2–5 creative variations per unit that Andromeda will love (headline + short video + lifestyle still + carousel).
- Pinpoint targeting: How to seed audiences, leverage behavior & interest signals, and combine local geo layers so your ads reach real buyers.
- Traffic & Messenger funnels: Traffic ads that warm shoppers + Messenger Leads that start live conversations and convert to appointments.
- Marketplace & placement strategy: When to use Marketplace, Stories, Reels, and Audience Network.
- Performance metrics: What to watch (CPC, CPM, CTR, CPR, CPL → appointment rate) and how to optimize quickly.
The Offer — Pricing & Limited Bonus
- Two-hour live training (recorded) — $500 investment.
- Bonus: If you act before March 1 2026, I’ll include 3 months of ad review coaching (normally a $150 add-on) — I’ll review any ads they create and give direct, actionable feedback to make them win.
Think about it: you’re already investing in staff and ad budget. This $500 investment is designed to make that ad spend convert. One better campaign, one cleared unit, or one high-quality lead could pay for this many times over.
Proof — Why this works (and why you should trust it)
I (Eric Hannan at Shorelooksnice) have written more Meta ads in the RV, Marine and Powersport Industries than anyone — ads for mom-and-pop dealers and some of the industry’s biggest names. I’ve helped clients from small local lots to national groups and organizations, including FRVA (formerly FMCA), Go RVing, Camco, Lippert, Cummins, Thor Industries and others. That experience taught me what drives real buyers — not generic engagement, but visits, leads, and closed sales.
Example results dealers see when they apply this method:
- Lower cost per lead (better quality leads through Messenger instead of dead forms).
- Higher quality leads that convert into sales.
- Higher CTR and higher VDP engagement because ads are benefit-first and visual.
- Shorter lead-to-appointment cycles because Messenger conversations are fast and personal.
Who this training is for
- Dealers who want to bring ad expertise in-house.
- General managers who want the owner’s son / sales manager / marketing person to actually write ads that sell.
- Dealerships tired of outsourcing with little oversight and poor performance.
- Manufactures who want to help dealerships that sell their units.
- Teams who want a competitive edge in their local market (because knowledge scales).
How to get started (fast)
- Reply or contact me to schedule a 2-hour training session.
- Pick an inventory unit we’ll build the practice ads around (one unit = multiple ad variations).
- Run the training, get the recording, and start pushing created ads live.
- Use the included 3-month ad coaching window (if you act before 2026) to refine and scale.
Book your demo/training today — don’t wait until your competitors start doing this. Give your internal team the tools to crush it and be dangerous in your market.
FAQ (Quick answers)
Q: Is $500 really enough?
A: Yes. This is an investment in a repeatable skillset that compounds every time your team writes another ad. It’s designed to be practical and immediately usable.
Q: Who should attend the training?
A: Whoever will be writing the ads — the owner’s son, a marketing coordinator, or a sales manager. One trainee is ideal; two people max works if both are actively going to create ads. We encourage other team members who want to understand the ads to join in and listen.
Q: Will you help after the session?
A: Absolutely. For the next 3 months (if you sign up before March 1, 2026) I’ll review any ads you create and give coaching feedback so you’re not guessing.
Ready to make your internal team the best in your market?
This small, strategic $500 investment could be the highest-return move you make for 2026. You’ve already invested in your people — now equip them with the exact tools that win. Resulting in more sales and lower turnover of your team members. Contact me today to schedule your session and take control of your Meta ad performance.
Eric Hannan — Founder, Shorelooksnice
