If you’re running Facebook (Meta) ads for an RV dealership, marine dealership, or powersports dealership, there’s a very good chance you’re leaving performance (leads, sales, money and lifelong customers) on the table.

After more than 13 years specializing in RV dealership marketing—and over 20 years in digital marketing overall—I’ve worked with hundreds of dealerships, manufacturers, and industry brands.

And I see the same problem over and over:

👉 Dealerships either run ads internally and plateau
👉 Or they hire agencies that don’t understand the product, the buyer, or how to convert traffic into sales

This isn’t a budget problem.

👉 It’s a strategy problem.

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The Stat That Should Get Your Attention

Let’s get straight to it. Last month’s numbers.

👉 Total account spend: $5,917
👉 Total clicks: ~39,447
👉 Average CPC: $0.15

Now here’s what I was responsible for:

👉 $1,100 in spend (18.6% of the budget)
👉 ~18,333 clicks
👉 $0.06 CPC

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Read that again:

👉 18.6% of the budget → nearly 50% of the traffic

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Now here’s the part most dealerships never see:

👉 Remove my campaigns… and the rest of the account averaged ~$0.23 CPC

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This Wasn’t a Weak Account

This matters.

This dealership owner:

• Has been running Facebook ads for years
• Is highly involved in marketing
• Has tested multiple agencies
• Has actually outperformed agencies himself

He knows what he’s doing.

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And Still… There Was a Massive Gap

Even with that level of experience:

👉 His existing campaigns were averaging ~$0.23 CPC
👉 Mine came in at $0.06 CPC

That’s not a tweak.

👉 That’s a completely different level of performance

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Why Most RV, Marine & Powersports Ads Underperform

This is what I see across the industry:

What dealerships (and agencies) typically do:

• Post unit photos
• List specs
• Add pricing
• Write generic captions
• Rely on targeting instead of messaging

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What actually works:

👉 Creative is the targeting

Meta’s algorithm (Andromeda) has changed.

You’re not choosing the audience anymore.

👉 Your message is choosing the audience

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The Biggest Mistake: Selling the Unit Instead of the Experience

Most ads focus on:

• Length
• Weight
• Features

But buyers don’t scroll for specs.

👉 They scroll for what they can picture themselves experiencing

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This is the shift:

👉 Features tell
👉 Benefits sell
👉 Lifestyle stops the scroll

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What I Do Differently (And Why It Works)

This is not random.

It’s a system I’ve built working specifically in:

• RV dealership advertising
• Marine dealership marketing
• Powersports social media campaigns

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1️⃣ One Unit = Multiple Angles

Instead of:

👉 One ad per unit

I build:

• Multiple hooks
• Multiple buyer profiles
• Multiple creative variations

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2️⃣ I Build Ads Around People — Not Products

Every ad answers:

👉 Who is this for?
👉 What are they picturing?
👉 Why does this matter to them?

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3️⃣ I Understand the Buyer (This Is the Real Advantage)

This is where most agencies fall apart.

They don’t understand:

• RV buyers vs boat buyers vs powersports buyers
• Family vs retiree vs lifestyle buyer
• Emotional triggers vs logical specs

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The Result (Real Performance)

Let’s bring it back to what matters:

👉 18.6% of the budget → nearly 50% of the traffic

👉 74% lower cost per click
👉 Massive increase in efficiency
👉 Immediate improvement in account performance

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What Happened Next

👉 They upgraded their services with me yesterday

No pitch.

Just performance.

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If You’re Running Ads Right Now…

Ask yourself:

👉 Are you closer to $0.23 CPC… or $0.06?

Because that gap:

👉 Is costing you traffic
👉 Is costing you opportunities
👉 Is costing you sales

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Want Me to Show You the Difference?

This is the easiest next step.

👉 Reach out and book a demo

I’ll show you:

• Your current ads
• What’s working and what’s not
• What I would change
• How I’d improve performance

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Or Skip That and Get Started

If you already know you want better results:

👉 Send me your budget or call me: Eric@Shorelooksnice.com 763-807-9537

Let’s get to work.

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Final Thought

This isn’t about running ads.

👉 It’s about running ads that outperform everyone else in your market

Because when you do that…

👉 You don’t compete the same way anymore.

Click Here to check out a MASSIVE case study of 577 RV Dealership’s Meta Ads and learn more about some of the common mistakes dealerships are making with their ads.

Are you going to continue to have your Meta Ads done in house? If so check out our Meta Ads Training Course where you learn hands on EXACTLY how to create winning ads every time.