For effective Facebook ads, RV, marine, and powersports dealerships must prioritize lifestyle messaging over product specifications. Emphasizing emotional connections and buyer experiences is crucial, as consumers are motivated by memories and...

Many RV, marine, and powersport dealerships struggle with effective Meta advertising due to untrained personnel lacking time, tools, and experience. As a result, their ads often resemble competitors' generic campaigns, leading...

About six years ago, the founder of Tucktec Folding Kayaks reached out to me — back when he was still hand-building each kayak out of his garage. Folding kayaks weren’t even...

Watch the video above (9-minute breakdown) — I unpack these two questions, give examples, and show how a good answer proves the marketer understands modern Meta Ads (Andromeda + AIO) and...

Short version: hashtags are no longer the growth lever they used to be. Modern social platforms prioritize user intent, AI-driven relevance, and caption/SEO signals over hashtag-driven discovery. If your dealership still...

This morning I was asked a great question in regards to marketing in the form of paid meta ads for an RV Dealership: “Are you able to run these with a...

ShorelooksNice Marketing: Boosting RV and Marine Dealership Social Media As an RV marketer, I’m always on the lookout for ways to boost social media engagement for RV and marine dealerships. One...

Marine, RV and Powersports Dealerships can now get an edge on their competition with local SEO utilizing Instagram Account to grow new or pre-owned unit sales. Recently Instagram said that posts...

Marketing for RV Dealerships is in a place right now where a lot of Dealers are trying to figure out what’s working to increase sales. With sales in the RV Market...