RV Social Media
Social Media provides a platform where customers can connect with your brand
and discover information they need to make purchasing decisions.
In the past few years, our company reached hundreds of millions of campers on Facebook and other social media platforms for our RV Dealership Clients. That’s the result of bringing some of the best social media marketers in the RV Industry who are also RVers together to give our clients the best results in the industry.
Why you need Social Media for your RV Dealership:
Close Sales
If it doesn’t make money, it doesn’t make sense. Our proven systems are designed for one thing, to increase YOUR bottom line!
Build Trust
When potential customers find your dealership online
they are able to get a sense of who they will be working with.
Make Yourself Known
Social Media allows you to get your name
out there to existing/potential customers.
Stay Top of Mind
With regular Social Media posts, you are constantly
reminding your audience about your RV dealership 24/7.
Marketing Opportunity
Social Media is a great way to showcase promotions and
keep your followers up to date on your RV dealership.
What you can expect with our Social Media Packages:
The goal of our Social Media marketing is to increase sales, period! We do this by creating authentic, socially engaging content relevant to Camping and RVing that works with each platform. Our marketing is done by RVers for RVers.
That content is then shown to the right person at the right time and with a clear call to action to get traffic and leads that lead to sales for your RV or Marine Dealership.
Account Setup
Together we will go over existing Social Media accounts and
discuss additional accounts that need to be created.
Data Driven
We let the data drive the business.
discuss additional accounts that need to be created.
Monthly Reports
Nothing says progress like results you can see. That’s why every month
you will receive an analytics report outlining your stats for the month.
Plan Options:
Your Dealership is unique and social media platforms are constantly changing their algorithms. Which is why we provide a unique, custom and hands on custom approach for our RV Dealership marketing clients.
That being said we’ve created an outline based on what’s successful NOW with other Dealerships and can use that as a starting point in honing in your message.
Generally speaking if you’re an RV Dealership selling:
- 5 units or less per month you’ll go towards package 1
- 5-15 units = package 2
- 10-25 units = package 3
The Meta Ad Budget goes up with each package and level.
Two Questions to Confirm Your Marketer Actually Understands How to Get Results from RV, Marine or Powersport Dealership Ads.
If you run an RV, marine, or powersports dealership and want paid-ad results, don’t hire on promises — hire on specifics. In the video above I walk through two exact questions you should ask every candidate or agency.
Click Here to read the full blog post talking about how to vet your marketer or marketing agency for your Dealership so you can stop burning money and start getting leads that lead to sales.
There are 4 main reasons so many RV Dealerships & Outdoor Companies choose to work on their marketing with Shorelooksnice.
- CONNECT, Our entire team are RVers. That means every piece of content, every caption, every interaction with your audience will be done with people who are able to connect because WE ARE your audience.
- MORE MARKETING OPPORTUNITIES, It’s easy for us to create authentic content that connects with your prospects. That allows us to pump out more content than anyone else in the RV Industry and at a lower investment to you!
- SAVINGS OF 15-40%, Our team works remote from the open road, we don’t have the traditional marketing agency overhead costs. Keep in mind this includes the big expense that most dealerships and marketing firms can’t afford, a steady flow of authentic content. That means just by choosing Shorelooksnice, we save our customers 15%-40% and give them a high value service with a low investment.
- PROVEN TRACK RECORD, It’s an important decision on who you’re going to trust with your marketing budget to get results. We’ve worked exclusively with the RV/Outdoor Industry since our conception over a decade ago. In fact our company was founded and built over the years from our RV! We currently work with ma & pa RV Dealerships, all the way up to some of the largest in the country. We also work with Marine Dealerships, Campgrounds, RV Manufacturers & ancillary products like Kayaks. We still work with (and are crushing it) the dealerships that put their trust in us back when we first started so many years ago.
Our company was founded and built in an RV, in the outdoors…
♦ If you have any questions feel free to give us a call at (763) 807-9537 or shoot us an e-mail at Eric@shorelooksnice.com, we’d love to hear from you! ♦
Who Works With Shorelooksnice?
Hundreds of RV, Marine and Powersport Dealerships use our content to increase their sales and affordably supplement what they can’t do in house or with their current marketing agency.
Statistically, you’ve most likely seen our content and had no idea. You’re able to get the same type of quality content that some of the top brands in the industry use, at an affordable investment.
RV Dealerships
Manufacturers
RV Resorts & Campgrounds
Associations
A Recent comment from the owner of a mid-size RV Dealership who hired me with a budget of just $250, however he emailed me after we spent just $163 of the budget with this comment:
“We’ve got 1 confirmed sale from this and a few other walk-ins mentioned it! Being so hidden amongst big dealers we try to ask every Sales customer who walks up, not just completed sales, how they heard about us. Please double our budget for next cycle (I think 250 to 500) and I’ll be open to doubling again if results continue. Thank you! – Tyler
A Recent comment from the owner of a mid-size RV Dealership:
“This is why I use you for our Socia Media Marketing.” – Chad
A Recent comment from the owner of a mid-size RV Dealership:
“We had tremendous results with the ad campaign. We’d like to double the budget this month!” – Anonymous
A Recent comment from the owner of a small/mid-size RV Dealership:
“I really like what you’ve done with our page. It’s getting way more attention. I am so glad we started doing that.” – Adam
A recent comment from the owner of a mid-size RV Dealership:
“I know you’re doing a good job because we get people trying to do our marketing all the time and whenever they review our social media they always say there’s nothing they can offer that’s better than what we have with you guys.” – Richard
A recent comment from the owner of a mid-size RV Dealership:
“We’re happy with the ad & response.” – Vicki
A recent comment from the long-time marketing manager at a large RV Dealership:
“You guys have done a great job over the past 10 years with our social media!” – Tony
♦ If you have any questions feel free to give us a call at (763) 807-9537 or shoot us an e-mail at Eric@shorelooksnice.com, we’d love to hear from you! ♦
We do social media marketing for all types of outdoor products like RVs, Boats, Jet Skis, Golf Carts, 4 Wheelers, Snowmobiles, Fish Houses, Kayaks, Mopeds, Bikes, and so much more across America and Canada!
Here’s a few examples of Marketing Campaigns we’ve worked on.
Meta Ads (Facebook, Instagram & Threads Ads)
If you haven’t read my recent case study on Facebook Ads for RV Dealerships CLICK HERE NOW!
We’ve been writing Posts/Ads for a decade on Facebook and Instagram for our RV & Marine Dealership clients and have it down to an ever-changing science. One of the most popular ads we’re currently running for RV & Marine Dealership’s are the AI assisted Lead Ads through Facebook Messenger.
We’re able to get the prospect to tell us what type of RV they’re looking for (or their situation so a sales professional can decipher it), their phone number, email AND they click over to shop for inventory on the website for just $2-$6.
Facebook Campaigns for Dealers
Our team of RV Marketers (that’s marketers who are RVers) have the content creation and delivery that every dealership could benefit from.
We specialize in creating Facebook and Instagram Ads that increase a positive brand awareness and sell units. I’ve personally written more FB Ads than anyone in the RV Industry.
We’ve been providing Facebook Campaigns from ma & pa Dealerships all the way up to some of the largest in the country.
This typically includes a combination of things but most notably a consisted posting schedule and platforms such as Facebook, Instagram, Youtube and Tiktok along with Meta Ads.
Facebook Marketplace for Dealerships: How to Sell RVs, Boats & Powersports Units the Right Way
For RV, marine, and powersports dealerships, Facebook Marketplace continues to be one of the most effective online platforms for generating qualified leads. Shoppers on Marketplace are often active buyers — people searching right now for their next RV, boat, or powersport vehicle. However, Meta has changed how dealerships can use Marketplace, and if you’re not following the right process, you’re likely missing out on sales or even putting your account at risk.
A few years ago, dealerships could post their inventory directly from their Facebook Business Page to Marketplace. Meta has since removed that feature. Now, here are four common methods dealership use to have their units appear on Meta Marketplace.
- Manual posting from an individual account – A salesperson or team member can list units from their personal Facebook profile. While this keeps your posts visible in Marketplace, it also comes with risks. Too many business-style posts can cause Facebook to restrict or ban that individual’s account, removing access to Messenger and groups — a costly mistake for your team.
- Third-party auto-posting software (like V12 or others) – These tools scrape your website’s inventory and automatically post listings on Marketplace. While this saves time, it also violates Meta’s posting terms if not properly managed. We’ve seen many dealerships lose access to personal accounts or have listings removed due to automation abuse.
- Managed posting services (like Shiftly) – These companies provide compliant auto-posting solutions that remove the risk of Facebook flagging your account. They’re a little pricey, but they use approved posting processes, allowing your inventory to stay live on Marketplace without breaking Meta’s rules. If you’re considering giving Shiftly a try, let me know and I can get you a discount on their service.
- Meta Ads with the Marketplace placement selected – This is where Shorelooksnice helps dealerships win big. We create high-performing Meta Ad campaigns designed specifically for Marketplace visibility and lead generation. With custom ad creative, optimized targeting, and AIO-driven campaign structure, your dealership’s units appear in the Marketplace feed as paid listings — reaching the same buyers, but with far more precision, consistency, and tracking.
At Shorelooksnice, we specialize in helping RV, marine, and powersports dealerships use Marketplace the right way — legally, effectively, and profitably. Our Marketplace ad strategy combines proven creative frameworks, advanced targeting (geo, behavior, and inventory-based), and lead-tracking tools to generate live Messenger leads, phone calls, and walk-ins from local buyers.
Whether you’re an RV dealership trying to move used units, a marine dealer promoting new boat inventory, or a powersports store targeting weekend riders, our Marketplace ad solutions deliver measurable ROI without risking your accounts.
SEO for RV Dealerships
You want to rank high in google search when people are looking for your product or service. We can help you get there.
We’ve been holding the #1 spot in google for some of the most important search results related what we do and get the same results for our clients.
We also do SEO for RV & Marine Dealerships across the USA.
In July 2025 Instagram announced that they will be a factor to consider for Dealerships in SEO or rather it’s often called SEO-cial (SEO mixed with Social Media).
Lifestyle Content for Dealerships
We create more RV-industry content, faster—and at a lower investment—so RV, marine, and powersports dealerships get higher-performing creative without the agency overhead. With 12+ years focused on dealership marketing and tens of thousands of pieces of content produced, Shorelooksnice knows how to craft the right asset, caption, and format for the right buyer. Our experience shortens production time, lowers cost-per-asset, and delivers consistent results across Meta Ads, Facebook/Instagram, YouTube, Pinterest, and Google Ads.
Authenticity is our edge. We make scroll-stopping, buyer-focused creative—walk-arounds, service demos, campground and marina micro-moments, and lifestyle clips—that turns attention into showroom visits and qualified leads. Every video, thumbnail, and caption is optimized for search and engagement (SEO-friendly titles, AIO-ready descriptions, and platform-specific edits) so your dealership’s organic and paid channels work together to increase VDP views, booked demos, and sales.
Now we pair real-world RV and boating storytelling with AIO-optimized production and AI graphic workflows. That means better captioning, faster thumbnail testing, Andromeda-ready campaign structure, and smarter geo-targeting. We build inventory-specific funnels, run conversion-focused Meta and Google Ads, and implement tracking (Meta Pixel, GA4, call tracking, UTM structure) so every asset has a clear KPI: leads, appointments, and revenue.
Geo-Targeting for RV, Marine & Powersports Dealerships
Geo-targeting is one of the most powerful and cost-effective digital marketing tools for RV, marine, and powersports dealerships. At Shorelooksnice, we use advanced geo-targeting strategies to reach high-intent shoppers located within a few miles of your dealership. By serving ads only to people physically near your location — or those who recently visited your competitors — your campaigns generate more qualified traffic, more showroom visits, and more unit sales without wasting budget on audiences outside your market.
Our dealership clients love geo-targeting because it’s both hyper-local and highly strategic. We can set virtual boundaries (called “geo-fences”) around your dealership, competing lots, service centers, or popular regional events such as RV shows, boat expos, or powersports rallies. When potential buyers enter those zones, they’re shown ads that highlight your inventory, promotions, and location — often while they’re actively shopping or attending an event. This real-time engagement keeps your brand top-of-mind and can directly influence purchase decisions on the spot.
We recommend allocating a dedicated percentage of your overall ad budget (typically 5%) to geo-targeting campaigns. This ensures consistent visibility in your most valuable local areas while keeping your broader Meta Ads and Google Ads focused on lead generation and retargeting. Our AIO-optimized ad system combines real-time performance data, audience behavior, and local intent signals to continually improve ad delivery and conversion rates — meaning your dealership gets smarter results every month.
Whether you’re an RV dealership looking to capture travelers passing through, a marine dealer located near the water, or a powersports store surrounded by outdoor enthusiasts, Shorelooksnice’s geo-targeting strategies help you dominate your local market and outsmart your competitors. We don’t just show your ads to people nearby — we make sure they’re the right people, ready to buy.
Click Here to learn more and see specific examples of how Shorelooksnice Marketing Agency is geo-fencing for our Dealership Clients through social media marketing and paid ads.
Dealership Blogging for SEO & AIO
We’ve written thousands of blogs for our RV Dealership clients and also in various outdoor industries and bring a wealth of experience to our clients to get blogs done efficiently and in a way that’s going to create a result. Short blogs, long blogs, informative blogs, camping story blogs, funny rv blogs, we’ve done a huge variety of blogs that drive results.
Here’s an example of a blog post we wrote for the Tucktec Folding Kayak that has sold countless folding kayaks for them.
Drive more traffic, better leads, and more sales — demo Shorelooksnice for your dealership
Turn your inventory into booked demos and sold units.
Book a quick, no-fluff demo with Eric Hannan — founder of Shorelooksnice, the marketing firm built inside the RV industry — and see exactly how we’ll drive dealership traffic, generate qualified leads, and increase unit sales for RV, marine, and powersports dealers.
Why book a demo?
We don’t do theory. We deliver tested ad systems and creative that work for dealerships:
- Proven industry expertise: 12+ years marketing RV, marine & powersports dealers (I’ve written more Facebook ads for the RV industry than ANYONE).
- Dealer-first creative: Benefit-first, unit-targeted ads (2–5 creatives per unit) tuned for Meta’s Andromeda/AIO delivery.
- Real-world results: I’ll take you through real, live ads for dealerships just like you and their performance.
- Turnkey & flexible: DFY (done for you) ad programs, unit-specific tests, or short coaching sessions to train your team.
- Easy to measure: We track what matters — VDP views, Messenger leads, and other relevant metrics.
What you’ll get in the demo (20 minutes):
- Quick audit of one current campaign or one unit on your lot.
- A customized 30/60/90-day plan to increase showroom traffic and qualified leads.
- Example creative concepts tailored to your best-selling units (so you can see how we’d create benefit-rich ads that stop the scroll).
- Clear next steps and pricing options — DFY or coach-your-team.
Who this demo is for
- RV dealers who want more qualified traffic, showroom visits and better lead quality.
- Marine dealers who want local buyers and upsell-ready customers (kayaks, gear, service).
- Powersports dealers looking to convert browsers into buyers with targeted creative and funnels.
Schedule your demo
Schedule a 20-minute demo with Eric Hannan →
Or: Call / text: 763-807-9537 — Email: Eric@shorelooksnice.com
Your message has been sent
No long contracts required. This demo is consultative — you’ll get actionable ideas you can use whether you hire us or not.
Additional Resources:
If you’re new to Social Media and would like to understand it better, click here.
If you’re curious about Facebook Ads and want to see a case study click here.
If you have not read my RV Case Study, make sure you check it out as it covers how YOUR CUSTOMERS are shopping.
If you are used to traditional advertising and curious about the difference between social and advertising click here.
If you’re shopping for an RV Dealership Social Media Company and want to see a guide click here.
The 2 Biggest Challenges RV Dealerships have when approaching Social Media.
Would you like to know what the other RV Dealerships are running into with their marketing?
The content you are posting onto Social Media for your RV Dealership must be authentic to add value to your audience.
With the ability to control how we consume things online, it’s all about the user experience.
