Are you having an Camper Sales Event or an RV Show/Open House? Maybe you just have a big sale or some other event you want to get customers at the dealership for.

Over the last 10 years of creating ads for RV Shows & RV Dealership Sales Events we’ve learned A LOT about what works and equally as important, what doesn’t work about social media ads in the RV Industry.

Here are 3 examples of RV Shows or Sales Event ads that have performed well for us this year. Keep in mind the ad creative is just one aspect of an effective campaign, you have to have the targeting dialed in etc…

Before The RV Show – Event Marketing

We like to build up some marketing hype in the locally targeted area before an event starts with social media ads. That could be a picture or a video of people camping.

These are best done in conjunction with organic posts onto the campground social media platforms. Some examples would be pictures of the property, happy customers, posts about amenities, things to do in the local area, etc.

In this example we’re using a Facebook Video ad with a variety of placements to drive traffic for our client. We were providing 1,000 impressions to a highly targeted audience at just $1.45 (CPM).

During The RV Show – Event Marketing

During the show we’re hitting people with ads that have higher weight on taking action NOW. You’ll notice this is a video ad for an RV Dealership but it’s important to diversify your placements so we utilize similar image ads to be cohesive with the videos.

After The RV Show – Event Marketing

This is a great time to target people who would have liked to attend the show but weren’t available or they may not have even known about the event at all.

It’s also a good time to talk about why you’re different/better than the competing RV Dealerships. Answer the question of why should they buy from your RV Dealership.

Some people were at the show and are still on the fence about purchasing and we encourage them to take action NOW. Assure them that you’re a trusted RV Dealership who’s going to take care of them before, during and after the sale.

On this particular ad, we were providing 1,000 impressions to a highly targeted audience at just $1.80 (CPM).

Social Media Marketing for RV Events by Shorelooksnice

If you’re not getting a consistent flow of leads from prospective RVers through social media ads, contact me TODAY and let’s get you more leads for your sales team to close.

Let me know what show/event/sale you’re looking to promote and we’ll dive into how we can get the results you’re looking for.