I speak with A LOT of RV Dealership owners, GMs and Marketing Managers about their marketing campaigns/strategy and one thing I’ve noticed is content and influencer marketing is severely under-utilized.
I’ve also noticed that the dealerships who are doing a good job of this are very happy with the results and most are doubling down on their efforts in this area for 2019.
While I’m writing this the sun is about to come up over the KOA that we’re staying at. We’re doing a marketing campaign for them that involves both Content and Influencer Marketing to grow the sales of this campground.
I started reflecting on many of the ways we’ve influenced people to buy through our content or campaigns we’ve worked on for various companies over the years. Companies need content to connect on social platforms like Facebook, Instagram, Youtube, and Blogging.
Influencer Marketing is one of the most effective and under-rated forms of marketing for the RV and Camping Industry. Rather than talk about how it works in theory, I figured I could just show you some real-life examples of how we influenced people to purchase stuff on Social Media, even examples of people who purchased $100k+ unit. Cool? Read More
Do you ever wonder if someone is ever going to run up in your home, take your stuff and use your toilet while you’re camping?
You’re not alone. A lot of campers have the fear of having the time of their life on an RV Vacation and getting the dreaded call that their home was broken into and ransacked. That would spoil the mood real quick…
My company does the social media for a home security company in Texas, so over the years, I’ve learned some ways to help keep your home safe while you travel in an RV.
Live Streaming to Your Phone
This is the biggest tool you have to have piece of mind. Technology now makes it easy and inexpensive to have live streaming directly to your smart phone.
In fact, now it’s common to have video doorbells. When someone approaches your front door, it alerts your smartphone and you can watch the live video. Better than that, you can interact and speak to them! Read More
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- #1 Strategy: You’ll find the proven strategy that increases bookings in your campground.
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- #3 Context: Deliver your content in a way that will impact your bottom line with the correct context.
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- #4 Offer: What’s a good offer and how do you get it to convert?
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- #6 Facebook Ads: The most powerful form of marketing today. I’ve personally written over 1,000 FB Ads and we explain exactly how you can get results from your ads.
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One of the best things about RVing that I think isn’t talked about enough is family time. When I was working as an executive out in Southern California I hardly spent any time with my family in Minnesota.
It was expensive and while I was there often my mind is back on my life in California or I’ve got a team I’m running that I need to check in on how the performance is going, etc.
Now, we’ll just pull our house up and park in my parents yard for a few months and Yamp (Yard Camp).
I was recently asked by someone who works at an RV Dealership, what my thoughts are on the RV Rental Business.
I have some experience in this field, I’m a full-time RVer and my company does the social media for a few RV Rental businesses and many RV Dealerships that offer rentals.
More and more companies are popping up on the rental side of the RV Business, but why? What’s up with the RV Rental Business?
I think it’s a great addition to the RV Community and that it will most likely become a big part of the RV Business.
What is Boondocking?
If you’re not familiar with the term Boondocking, it’s to camp without hookups. To be totally reliant on your RV to provide everything you need on its own. It’s also commonly called dry camping.
It’s total modern-day freedom to many people. There’s a great feeling of adventure when you’re heading off the grid to live for a week in some remote location that you’ve never been. Odds are good you’ll run into some type of challenge and have to navigate through it in a super scenic location. That’s healthy for our minds and more importantly for our spirit.
Most RVs are equipped with everything you need to enjoy a comfortable experience while you’re in the middle of nowhere. Which means you can enjoy all the benefits of being in nature and hiking through the forest, but still be able to Netflix movies and relax at the end of the day.
In our opinion Boondocking is one of the greatest things of RVing. Read More
Do you want Million Dollar Views in every direction FOR FREE?
The Alabama Hills in California is a place of wonder. Because I wonder why we don’t visit more often!
It’s insane that places like this exist and being RVers with the flexibility to work remote, it’s a dream come true. Located just outside the beautiful small town of Lone Pine, CA is this rocky area. The best part is you’re able to stay here for up to 14 days FOR FREE!
Death Valley National Park is a wondrous area and truly a highlight of the beauty of America. The name is for good reason, it gets HOT and DESOLATE in the summer, reaching temps above 130. It also has an incredibly beautiful side. Nature is thriving out here, you just have to look a little harder to find it.
If you are looking for a sunny 72-degree day on the west coast, the San Diego RV Resort delivers everything you need to have a big city or beach adventure in your RV.
The San Diego RV Resort
It’s located just a little bit inland in a bustling area. Plenty of entertainment, food and outdoor options nearby. Of course, the big city of San Diego and all it has to offer is a big attraction. Read More
The Escondido RV Resort (owned by Sunland RV Resorts), is located just north of San Diego near the beautiful Southern California Beaches. It’s a place filled with people enjoying the perfect weather of the Greater San Diego area.
It’s more than just an area with incredible beaches; you’ll also find excellent shopping, food and entertainment like Legoland and Sea World.
