This morning I was asked a great question in regards to marketing in the form of paid meta ads for an RV Dealership:
“Are you able to run these with a geo-fencing campaign as well?”
The short answer: yes. The longer answer: let me show you exactly how this works and how RV, marine, and powersports dealerships can use it to grow sales, increase foot traffic, and dominate their local market.
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What social media channels/platforms should I be on as an RV, Marine or Powersport Dealership?
The general rule is you want to be where your customers eyes and ears are. The challenge is they are on all of these social media platforms and you have limited time/resources.
Which social media platform is best for RV, Marine or Powersport Dealerships?
We will answer that very important question in this blog post. First let’s breakdown an overview of each platform and ways dealerships can be successful on each platform.
You’ll notice I’m sharing a link to Shorelooksnice for each platform so you can get an idea of what that platform is like if there is one you’re unfamiliar with (this also helps me with SEO).
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ShorelooksNice Marketing: Boosting RV and Marine Dealership Social Media
As an RV marketer, I’m always on the lookout for ways to boost social media engagement for RV and marine dealerships. One effective strategy is to showcase stunning destinations that appeal to RV owners and marine enthusiasts. Here are six prime examples of RV resorts and parks that offer a mix of relaxation, adventure, and scenic beauty.
These also can be broken up into posts for various platforms.
1. North Myrtle Beach RV Resort and Dry Dock Marina: Water Sports Galore
This resort is a haven for families and water sports enthusiasts. With amenities like pools, restaurants, and swim areas, it’s a perfect spot for RV owners. They have a nice table area near the docks where I was able to get some paid google and meta ads for RV Dealerships built while I was working remote.
- Targeted amenities: Pools, restaurants, and swim areas
- Water sports: Fish for catfish, rent a pontoon or jet ski, and cruise the ocean or Intracoastal Waterway
- Prime dock access: Boat dock on site
- Pet paradise: Dog-friendly and pet-friendly facilities
Marine, RV and Powersports Dealerships can now get an edge on their competition with local SEO utilizing Instagram Account to grow new or pre-owned unit sales.
Recently Instagram said that posts by RV, Marine and Powersport Dealerships are being indexed by Google. This significant change means your Dealer’s Instagram content will now appear alongside your blog posts and website in search results.
If you’re not optimizing your Instagram presence to sell RVs, boats, or powersports; you’re potentially leaving your dealership stuck in neutral while your competitors take the wheel of the local google search ranking you could have.
With over a decade of experience in social media marketing for the RV industry, I see this as a game-changer for local dealerships like yours. Imagine having your Instagram posts show up when people search for RVs or boats in your area, putting your dealership on the road to increased visibility online, more leads and driving more foot traffic to your doorstep.
Marketing for RV Dealerships is in a place right now where a lot of Dealers are trying to figure out what’s working to increase sales. With sales in the RV Market down again this year and with a lot of variables in the market right now, dealerships are wondering where and how to put their marketing dollars.
Most people don’t have good data on what a good social media ad campaign looks like or know how much to spend for their ad budget, and who to trust with such an important and specific role to get consistent sales through social media marketing for their RV Dealership.
I have The Data and I’m going to give it to you!
After all the conversations I’ve had with RV & Marine Dealerships this year I decided to study and document the Facebook Ads for 577 RV Dealerships (that’s thousands of ads).
It was disheartening to see how terrible the ads were for most Dealerships. So much money has been wasted on bad ads that are targeted to the wrong people.
The good news is that we can make an impact not only on your Dealership’s sales but on the RV & Marine Industries as a whole! I expect many RV, Marine and Powersport Dealerships owners, GMs, marketing mgrs, sales teams, manufacture executives, etc are reading this.
If that’s you, would you please share this post with some people on your team or who you think would find this interesting or could benefit by seeing what good and bad FB Ads look like? Thanks in advance!
Now let’s get into some of the negative before we get to the good…
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Family RV Trips, vacations and longer term RVing like seasonal camping or even full time RVing in a recreational vehicle have been creating lifelong RV Family memories for generations. But why are so many people choosing to go camping in a recreational vehicle (RV) over flying and staying in a hotel?
As avid RVers and ex-full time RVers (I also work in the RV Industry), we’ve compiled an RVers list of 8 Family Benefits to Camping in a Recreational Vehicle.
1. **Strengthen Family Bonds**
Family RV trips in a travel trailer, 5th wheel or motorhome create the perfect opportunity for quality time together. Traveling in an RV allows families to engage in shared activities, play games, and enjoy meals, fostering deeper connections and lasting memories.
We’ve found that usually some of the best bonds come from unexpected situations. Like when a skunk gets stuck just in your dog fence just outside of your RV door and as a team you have to silently shut windows and take the dog into the bathroom so she doesn’t start barking at this odd creature in her pen. Luckily we got the pic to post onto social media…
Named after the 3.5 miles of rapids on the Mississippi, Grand Rapids Minnesota is a stunning place. The town is quaint and big enough to have everything you need but once you head out of town it’s cabin or RV Paradise.
Grand Rapids Minnesota offers the true Northern Minnesotan Life. Absolutely gorgeous area in and out of the town, world-class fishing, Minnesota Nice people and fun accents. Here’s a few reasons why people love spending time in Grand Rapids Minnesota…
The owner of a longtime mid-size RV Dealership Social Media Marketing Client of mine follows other RV Dealerships to see what they’re doing with their marketing. He sent me the Facebook Carousel Ad that we’re going to analyze.
He asked me if Carousel Ads are effective at increasing sales. The short answer is Yes, if done correctly. We utilize these types of ads for our clients, generally geared towards people near the top of the sales funnel of the RV Buying Process. If these types of FB Ads are done incorrectly, it’s going to cost you and send money into the black pit of RV/Marine Dealership advertising costs…
Carousel Ads are great at increasing engagement and storytelling. You’re able to showcase multiple images of different units, types of units or a specific unit. In this case they’re showing multiple images of the same unit. Each headline and description should be different to tell a story about the various features/benefits of that unit. The interactive nature of these ads can lead to higher click through and conversion rates compared to traditional static ads.
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The Unofficial World Record for the most bodies of water kayaked in 24 hours is now held by Me (Eric Hannan) of Shorelooksnice at 32 bodies of water in a Tucktec Folding Kayak.
First off let’s give some attention to the Tucktec Folding Kayak. In my opinion the Tucktec answers the question “What’s the best folding kayak on the market?” by allowing people total versatility to get out on the water in a boat locally at their home or cabin and/or while they travel in a car or RV.
At this price point, with it’s functional design to setup in minutes and perform on the water to make you feel comfortable doing a good job kayaking yet have unlimited storage options, it’s the best folding kayaking on the marketing for an RVer.
RVers commonly gravitate towards things like kayaking, biking, off roading, fishing, swimming, hiking, mountain climbing, etc.
This is Why Blogging Is Effective For Leads Right Now. I recently identified a trend in our industry that will have a big impact on our industry’s sales in 2024. In the past 5 years most dealerships who blog, have stopped. Yet blogging for RV Dealerships is more effective in getting leads than ever (if done correctly).
If you’re not familiar with how it works, here’s the quickest breakdown; when we blog for a dealership or a campground we use specific keywords of units, type of units or things about your dealership so that when someone is looking for an RV in your area, you’ll come up in the top 3 spots in their google search.
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