Marketing for RV Dealerships is in a place right now where a lot of Dealers are trying to figure out what’s working to increase sales. With sales in the RV Market down again this year and with a lot of variables in the market right now, dealerships are wondering where and how to put their marketing dollars.
Most people don’t have good data on what a good social media ad campaign looks like or know how much to spend for their ad budget, and who to trust with such an important and specific role to get consistent sales through social media marketing for their RV Dealership.
I have The Data and I’m going to give it to you!
After all the conversations I’ve had with RV & Marine Dealerships this year I decided to study and document the Facebook Ads for 577 RV Dealerships (that’s thousands of ads).
It was disheartening to see how terrible the ads were for most Dealerships. So much money has been wasted on bad ads that are targeted to the wrong people.
The good news is that we can make an impact not only on your Dealership’s sales but on the RV & Marine Industries as a whole! I expect many RV, Marine and Powersport Dealerships owners, GMs, marketing mgrs, sales teams, manufacture executives, etc are reading this.
If that’s you, would you please share this post with some people on your team or who you think would find this interesting or could benefit by seeing what good and bad FB Ads look like? Thanks in advance!
Now let’s get into some of the negative before we get to the good…
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Family RV Trips, vacations and longer term RVing like seasonal camping or even full time RVing in a recreational vehicle have been creating lifelong RV Family memories for generations. But why are so many people choosing to go camping in a recreational vehicle (RV) over flying and staying in a hotel?
As avid RVers and ex-full time RVers (I also work in the RV Industry), we’ve compiled an RVers list of 8 Family Benefits to Camping in a Recreational Vehicle.
1. **Strengthen Family Bonds**
Family RV trips in a travel trailer, 5th wheel or motorhome create the perfect opportunity for quality time together. Traveling in an RV allows families to engage in shared activities, play games, and enjoy meals, fostering deeper connections and lasting memories.
We’ve found that usually some of the best bonds come from unexpected situations. Like when a skunk gets stuck just in your dog fence just outside of your RV door and as a team you have to silently shut windows and take the dog into the bathroom so she doesn’t start barking at this odd creature in her pen. Luckily we got the pic to post onto social media…
Named after the 3.5 miles of rapids on the Mississippi, Grand Rapids Minnesota is a stunning place. The town is quaint and big enough to have everything you need but once you head out of town it’s cabin or RV Paradise.
Grand Rapids Minnesota offers the true Northern Minnesotan Life. Absolutely gorgeous area in and out of the town, world-class fishing, Minnesota Nice people and fun accents. Here’s a few reasons why people love spending time in Grand Rapids Minnesota…
The owner of a longtime mid-size RV Dealership Social Media Marketing Client of mine follows other RV Dealerships to see what they’re doing with their marketing. He sent me the Facebook Carousel Ad that we’re going to analyze.
He asked me if Carousel Ads are effective at increasing sales. The short answer is Yes, if done correctly. We utilize these types of ads for our clients, generally geared towards people near the top of the sales funnel of the RV Buying Process. If these types of FB Ads are done incorrectly, it’s going to cost you and send money into the black pit of RV/Marine Dealership advertising costs…
Carousel Ads are great at increasing engagement and storytelling. You’re able to showcase multiple images of different units, types of units or a specific unit. In this case they’re showing multiple images of the same unit. Each headline and description should be different to tell a story about the various features/benefits of that unit. The interactive nature of these ads can lead to higher click through and conversion rates compared to traditional static ads.
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The Unofficial World Record for the most bodies of water kayaked in 24 hours is now held by Me (Eric Hannan) of Shorelooksnice at 32 bodies of water in a Tucktec Folding Kayak.
First off let’s give some attention to the Tucktec Folding Kayak. In my opinion the Tucktec answers the question “What’s the best folding kayak on the market?” by allowing people total versatility to get out on the water in a boat locally at their home or cabin and/or while they travel in a car or RV.
At this price point, with it’s functional design to setup in minutes and perform on the water to make you feel comfortable doing a good job kayaking yet have unlimited storage options, it’s the best folding kayaking on the marketing for an RVer.
RVers commonly gravitate towards things like kayaking, biking, off roading, fishing, swimming, hiking, mountain climbing, etc.
This is Why Blogging Is Effective For Leads Right Now. I recently identified a trend in our industry that will have a big impact on our industry’s sales in 2024. In the past 5 years most dealerships who blog, have stopped. Yet blogging for RV Dealerships is more effective in getting leads than ever (if done correctly).
If you’re not familiar with how it works, here’s the quickest breakdown; when we blog for a dealership or a campground we use specific keywords of units, type of units or things about your dealership so that when someone is looking for an RV in your area, you’ll come up in the top 3 spots in their google search.
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Artificial Intelligence (Ai) is here and actively being used for marketing in the RV Industry. RV Dealerships and campgrounds are leveraging it in their marketing to have the tools that a larger competitor might previously have had an advantage with.
We know that RV Dealerships that blog consistently tend to get great results. The customers often have a better experience and the algorithms love it in regards to the marketing aspect.
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If you asked yourself why you enjoy camping at the Beach I bet you’d have a few hot buttons that pop into your mind. Maybe some experiences come up in your mind that you enjoyed years ago.
Different strokes for different folks couldn’t be more true for RV Camping. With countless reasons to want to camp at the beach we wanted to highlight some of the common ones we’ve seen over the years.
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Have you ever wondered “what’s the best way to sell my used camper” and looked into how to sell a used RV? We work within the RV Industry and have personally gone through the process of selling our used RV so we wanted to provide some insight to others like yourself if you’re wondering “How do I sell my used RV”.
What are the Options to Sell a Used RV?
As with most things in life, selling a used RV isn’t a once size fits all type thing. Your goal may be to sell it quickly, without hassle and you’re willing to sacrifice on price. Maybe your goal is to hold out for the right price or you’re willing to put in a bunch of work into selling it to get the top dollar value.
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