Monthly Archives: October 2025

Watch the video above (9-minute breakdown) — I unpack these two questions, give examples, and show how a good answer proves the marketer understands modern Meta Ads (Andromeda + AIO) and buyer psychology for RV, marine, and powersports shoppers. If you’re short on time, here’s the short version: if the marketer can’t answer question #1, stop the conversation. If they can answer it — then ask question #2 and listen for specificity.

Short version: hashtags are no longer the growth lever they used to be. Modern social platforms prioritize user intent, AI-driven relevance, and caption/SEO signals over hashtag-driven discovery. If your dealership still pours time into hashtag lists instead of investing in industry-specific content, geo-targeting, and performance advertising, you’re leaving leads and sales on the lot. (This post explains why hashtags are declining in importance, shows what actually moves the needle for RV dealerships,… Read More