
About six years ago, the founder of Tucktec Folding Kayaks reached out to me — back when he was still hand-building each kayak out of his garage. Folding kayaks weren’t even on the radar yet. But he’d noticed something fascinating: most of his early customers were RVers. He knew he needed someone who understood the RV world — someone who could connect with his prospects and the outdoor lifestyle market — and… Read More
I speak with A LOT of RV Dealership owners, GMs and Marketing Managers about their marketing campaigns/strategy and one thing I’ve noticed is content and influencer marketing is severely under-utilized. I’ve also noticed that the dealerships who are doing a good job of this are very happy with the results and most are doubling down on their efforts in this area for 2019. While I’m writing this the sun is about to… Read More